SEGA or Standard Games as it was known, was conceived in the United States in 1940, providing coin operated machines for military bases in Hawaii.
However following a move to Japan in 1952 and later merging with Rosen Enterprises, Sega Enterprises was formed.
Releasing its first (of many) console systems, the SH-1000 in 1980s which generated over $200 million in revenue. Thus starting a console war with its main rival at the time, Nintendo over the video game market.
This rivalry between Nintendo and SEGA was the catalyst that resulted in the creation of Sonic the Hedgehog in the early 1990s (eventually becoming the face of SEGA) to compete with Nintendo’s mascot, Mario.
As new competition entered the market compounded by the decline of sales SEGA abandoned its console development entirely in 2001.
Sega continues on today now focusing on software design, development and publishing.
Tokyo, Japan.